Written by Charlene Vorster Junior Creative at Kustodian Brand Consultancy Over the past eight months as a Junior Creative at Kustodian Brand Consultancy, I’ve experienced professional and personal growth. Coming from a marketing background, I’ve been fortunate to...
How Kustodian helped bring a rugged, rebel brand to life through design, storytelling, and execution. When JMR launched Road Diamond in 2021, the goal was clear: to disrupt the local transport industry with a parts brand built for African conditions, delivering...
Every brand is built on a series of decisions, big and small. The product launch you greenlight. The hire you make. The words you choose. The risks you take. Over time, those choices accumulate and form the shape of your brand in the world. However, without a clear...
