Our
Expe-rience
The partnerships below reflect years of
collaboration and trust.
Redfern | 2019–Present
A trusted labelling partner for over 30 years, Redfern has built its reputation supplying farmers, exporters, educators, and entrepreneurs. In 2019, we partnered with them to unite their Group under one strategic brand, anchored by the promise of labelling excellence. Since then, we’ve helped evolve their retail offering and positioned their products closer to the end-consumer.
~ Terry Adinolfi – MD
Bruce Wilson Architects | 2022–Present
Working with Bruce Wilson Architects over these years, we’ve seen how a values-led approach builds a brand with integrity. Grounded in “Putting People at the Centre of All We Do,” BWA’s brand strategy blends creative intelligence with human consideration. From redesigning their icon to driving content strategy, we’ve helped boost visibility, grow their social media following, and position them alongside major industry players.
“We find Kustodian to be extremely clear about how to build a brand. K360° was detailed and on point, giving us the foundation we rely on years later. Kustodian continues to stretch our brand’s quality and extent, thinking, and implementation across all touchpoints.“
~ Bruce Wilson – Founder
Road Diamond | 2022–Present
Road Diamond entered South Africa’s truck parts market as a bold challenger brand, targeting the ‘forgotten middle’ with quality, affordable parts designed for local conditions. We built a strong, authentic identity that positioned them as both rebel and hero. Their debut at Automechanika established them as a credible force, with cohesive branding turning products, stores, and even trucks into powerful, moving adverts.
“Kustodian provides more than just clarity, confidence, and peace of mind; it is also about taking the brand’s objectives and running with them. We had many ideas in the past, but they remained there as we either did not have the capacity, focus or knowledge to take them further.“
~ Rynhardt Mostert – CEO Road Diamond
Pple (formerly LSC) | 2010–Present
Pple Group is a leading human capital solutions provider with over twenty years of experience. We’ve supported its evolution through two rebrands: first in 2010 and again in 2020. Their current identity, Pple, was born from a deep strategic process that aligned their internal structure with an outward-facing brand rooted in humanity, scale, and clarity.
“I find the team at Kustodian to be exemplary of their industry and would confidently recommend their expertise to other organisations.“
~ Phillip Meyer – CEO
KEEGOR | 2016–2020
Founded as Leonard Light Industries in 1959, KEEGOR has become a respected name in assaying and refining equipment across six continents. We worked closely with the leadership team to rebrand the company for global growth, refining its messaging and creating a more approachable, internationally resonant identity.
“Kustodian’s strategic branding insights were essential to our team working on rebranding and growing our organisation.“
~ Bruce Hansmeyer – CEO
Beefcor | 2014–2021
From its humble start in 1973 to becoming one of South Africa’s premium beef producers, Beefcor’s story is one of scale and ambition. Over five years, we helped reposition the brand with the end consumer in mind, creating a bold, confident identity that reflects their product quality and retail potential.
“Kustodian has added great value and insights in developing and positioning Beefcor as a premium retail brand.“
~ Robin Watson – CEO
Curves Africa | 2015–2019
Curves pioneered the female-only gym concept globally. In Africa, we supported the master licensee in shaping a regional strategy to connect with local audiences, stay true to the core brand, and adapt to market-specific needs. This engagement taught us the importance of balancing global equity with regional authenticity.
“I have worked with Kyle for over three years now, and his passion for his customer brand and leadership help us think about our business differently. He continuously challenges us to the next level and does not hesitate to walk that road with us.“
~ Clive Robinson – MD.
Imbizo Shisanyama | 2012–2021
Imbizo became an iconic South African brand celebrating African heritage through food, music, and hospitality. Our work with Imbizo focused on elevating the brand to match the quality of the experience, positioning it as a bold, dignified expression of African excellence, ready to scale beyond local recognition.
“Kustodian powerfully packaged the Imbizo Shisanyama brand. They understood our core value proposition and assisted in creating an authentic brand promise that still today lives up to our actual customer brand experience.“
~ Rita Zwane – Founder
Fastrak | 2010–2014
From general homeware to South Africa’s largest audio and video retail chain, Fastrak’s repositioning was a bold move toward specialisation. We worked with their team to develop a brand that could carry their new retail strategy, align internal standards, and raise the bar for how the business showed up for its customers.
“The biggest advantage to us was having you come up with such high-quality work was that it resulted in us upping all our standards to ensure we lived up to it.“
~ Ian Stacey – MD