about us

Our Team

We're a team of

brand strategists, designers, & thinkers

we're a Team of brand strategists, designers, & thinkers

who see branding as the most powerful tool a business has to create meaningful impact.

Every decision we make is anchored in strategy and empathy because beautiful work that doesn’t make a difference to a brand and its customers is just noise.

Our People

Kyle Rolfe: Brand Strategist & Creative Director

Kyle has over 20 years of experience in brand development, having advised and acted as a strategic consultant to clients in all business areas that impact their brand. His view of branding is as broad as it is razor-sharp, as he can seamlessly transition from big-picture thinking to everyday actions.

Kyle focuses on strategic clarity and using creativity as an enabler of exponential growth for clients and Kustodian.

Janine Spies: Head of Creative Services

Janine has over 14 years of experience developing brands. She is unwaveringly committed to and intuitively adept at maintaining brand integrity.

Janine focuses on bridging the gap between high-level strategy and ground-level execution, for ourselves and our clients, ensuring that the company’s vision is a lofty ideal and a lived reality.

Jade Michael: Brand Communication Strategist

Jade is a multi-skilled creative with over 12 years of experience. She brings an innate ability to translate a brand’s vision into clear, compelling communication.

Jade focuses on translating a client’s brand strategy into effective communication to connect with their ideal audience. She also develops, implements, and measures a year-round schedule of external communications to increase visibility, resources, and impact for Kustodian and its clients.