Written by Charlene Vorster
Junior Creative at Kustodian Brand Consultancy
Over the past eight months as a Junior Creative at Kustodian Brand Consultancy, I’ve experienced professional and personal growth. Coming from a marketing background, I’ve been fortunate to build on those foundations in an environment that encourages creativity, emotional intelligence, and strategic thinking. Kustodian hasn’t just shaped my skills, it’s shifted my entire perspective.
Being a Kustodian isn’t a “work jacket” simply put on between 8 and 5. It’s not a title I wear or a task I perform. It’s become a part of who I am and how I live my life. To be a Kustodian is to lead with intention, to connect deeply, and to act with purpose. It starts in the heart, with a desire to grow, serve, and become more.
At Kustodian, I’ve learned that before I can guide others, I must first take care of myself. That means having a clear vision for my own life, a roadmap for growth, and values that I live by. Only then can I show up fully present for others: ready to walk alongside them, not just as a consultant, but as a trusted partner on the journey.
To be a Kustodian is to truly listen—not just to hear but to understand. It’s about observing, tuning in, and creating a space where clients feel safe sharing their vision, where they dare to dream out loud. When that connection happens, something powerful is unlocked. It’s like a spark ignites, and I feel compelled to help bring that dream to life.
I see myself as a bridge: between the client and our team, between vision and execution, between uncertainty and clarity. It’s not just about projects or deliverables, it’s about trust, partnership, and building something meaningful together. Every interaction is an opportunity to lay another brick in that relationship, to strengthen the connection.
With confidence comes the ability to empower. I want our clients to feel brave enough to take risks, try something new, and stand out. My role is to guide them with a thoughtful strategy, reassure them with every step, and remind them of their value to the world.
Ultimately, I hope each interaction I have with a client leaves something behind—a spark, a shift, a moment of inspiration. I want them to walk away feeling uplifted, encouraged to grow, believe in their brand, and be more than they thought possible.
Being a Kustodian means never settling. It means showing up with heart, courage, and the quiet confidence that together, we can do something remarkable.
